Job Description
The responsibilities of the Marketing Program Manager include planning marketing campaigns focused on Swell Utility Programs. Working with cross-functional teams, this person will be responsible for building, and executing on time and within budget. To be successful as a program marketing manager, you should have strong leadership and strategic planning skills.
Responsibilities
- Maintaining an up-to-date understanding of the company, its products, and its client base to implement effective marketing campaigns.
- Working with the marketing director, utilities and the program team to create a strategic marketing plan and map out the tasks needed to implement that strategy.
- Ensuring program partners (such as utilities) and management are satisfied with the proposed marketing campaigns including navigating the complexities of utility messaging.
- Managing and supervising marketing campaigns from concept to completion.Collaborating with writers and graphic designers to create advertising content.
- Creating and managing a content calendar and scheduling deadlines.
- Determining marketing campaign budgets and ensuring that all staff adheres to them.
- Tracking campaign success and ROI including understanding of Google Analytics, email campaign data and program KPIs.
- Developing and maintaining strong working relationships with external vendors.
Requirements
- Bachelor's degree in business, management, marketing, related field, or equivalent work experience.
- Experience with project management theory and best practices.
- Excellent organizational, prioritization, and decision-making skills.
- Strong analytical skills.
- Good communication, interpersonal, and leadership skills.
Compensation: $98,000- $100,000 Annually
Swell Energy, Inc is an Equal Employment Opportunity
Swell Energy, Inc. does not discriminate based on the following categories: race, color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran and/or military status, domestic violence victim status, political affiliation, and any other status protected by state or federal law.