Marketing Specialist

Job Description

Swell Energy is building the greater grid for the greater good, and we need your help telling our story. We are seeking a creative, energized, and self-driven marketing associate to help bring our story to life in the marketplace. We hope that it’s you! Do you live, breathe, eat and drink marketing campaigns? Are you delighted when you see - and create - persuasive messaging, extraordinary creative, clever hooks, and compelling calls-to-action? Do you love to segment, test, analyze, and - most importantly - understand your customer and the marketplace? Do you dream of finding the perfect combination of marketing tactics, visuals, value propositions, CTAs, and data to educate, awaken interest, and drive engagement? Do you put the customer at the center of your universe? We do. Swell Energy is at the forefront of the future of energy and the world needs us. And we need you. As a Marketing Specialist for Swell Energy you will work across teams and constituents to craft world-class marketing programs to educate consumers and drive demand for an unparalleled slate of solar, storage, grid and financial products. You’ll be working with similarly inspired Sales, IT, Business Development, Insights and external partners to successfully deliver marketing campaigns, programs and tools that meet business goals and increase sales performance. Your experience and insight will enrich the perspective of the whole team, you’ll be sought for guidance and advice, and your creativity will be brought to bear across myriad marketing challenges.

Responsibilities

● In partnership with marketing team leadership and stakeholders, assist in execution of

campaigns from concept to completion including content, design, creation, execution and

analysis of Swell Energy Marketing campaigns and the ongoing evolution of the Swell Energy

brand.

● Utilize internal platforms such as Storyblok, Autopilot, and Salesforce to build out campaign

resources including light design, layout and deployment and track and report on

performance.

● Define and execute research to better understand our customer and marketplace to identify

tactical opportunities where we can be most successful and better bring our message to

market.

● Coordinate and participate in virtual and in person community outreach events and projects

● Assist in project management and steer projects from concept to completion

● Assist with design and format of unique campaign and program collateral such as landing

pages, brochures, digital ads, and mailers for various campaigns and programs

● Post, manage and optimize social media efforts across various channels

Requirements

● 2+ years of Marketing experience working in cross-functional teams building, implementing

and leading sophisticated programs across many partner groups

● Strong preference for candidates with Renewables / Solar / Storage / Utility / Energy vertical

experience

● Experience using CRM/engagement marketing technology to drive business results,

including Customer Relationship Management databases & Email Service Providers such as

Salesforce, Autopilot, Marketing Cloud or similar

● Advanced social media marketing skills across Facebook, Twitter, Instagram, etc.

● Experience with collaboration in Google platform, including Google slides and Google docs

and use of Gmail, Google meet

● Strong organizational skills and detail oriented with an eye for proofreading

● Ability to work in a fast paced environment with changing priorities while meeting critical

deadlines under pressure

● Proactive, high achieving, out of the box thinker who takes direction well and is looking for an

opportunity to advance their career with a rapidly growing company within a fast growing

industry

● Persistent task master who gets the job done with the ability to work around bottle necks to

move projects forward to completion

Interested? Send your resume to careers@swellenergy.com